Making the Most of the Internet
The Internet Gold Rush
In the 1800s, people flocked to gold sites in their thousands to try their luck
and hopefully find a fortune. Today only a few diggers continue to pan for gold by the
side of a murky river, but other intrepid gold seekers have found an equally alluring and
promising alternative: The Internet.
The Internet may have grown out of a need for a network capable of withstanding
a nuclear war, but it's purpose today is almost the opposite. Not only is the Internet
information readily available and bringing down borders between people, it is
also becoming the market place of the future. In just a few short years, the Internet
economy has grown from nothing to a US$20,000,000 industry. It is continually expanding,
with one in five Web users reportedly purchasing products via the World Wide Web.
Parallels with Television
When television was first made available to the general public, it was a luxury
that only a few people had access to, today, however, most homes have one or more
televisions. The Internet is no different. In the last five years, the number of people
connecting to the Internet has been extraordinary. There are nearly one million new users
every month. In the near future, Internet connections in homes will be just as common as
It is not surprising that the Internet is popular, nor is it surprising that the
Internet has become quite a money-spinner. The Internet is relatively easy and inexpensive
to establish, is accessible by small and large organisations alike, and brings the world
marketplace within reach of everyone no matter what they do or where they are. It is seen
as an empowering tool. However, like all things new, the path to success
through the Internet has many potholes. The Internet can be a money-pit
as easily as it can be a money earner. HyperWrite can ensure you take the right
path to a successful Internet presence.
As Australia's first hypertext development company, HyperWrite has helped numerous
clients, large and small, create an Internet presence suited to the goals
and needs of the organisations. Developing a Web site is easy, if you
have the know-how, but really utilising the powerful potential of the
Internet to increase business takes careful and considerate planning.
You need to know what it is you wish to achieve and then work out the
best way to reach that goal. HyperWrite has the specialist expertise to
help your organisation reach your goal.
Sources: Georgia Institute of Technology's Graphic Visualisation
& Usability Centre; AGB McNair; Aria; Web Experts.